The salary range for this position is:
Recruitment range: $68,897- $75,964 starting salary determined by the PEA Collective Agreement.
Performance range: starting salary to max of $89,609 is available through annual performance increases.
* This position is eligible for a Hybrid Work Arrangement*
The Public Relations Specialist position contributes to and helps shape a positive public image of UVic that enhances its reputation with specific external stakeholders through persuasive and compelling omni-channel storytelling. As the primary content strategist on the team this role oversees and implements content curation, content production and content circulation in a variety of formats across a variety of channels. They are also content creators, with a variety of formats such as one day writing a video script, the next an op-ed for the Globe and Mail or content for the university's news channels. They are SEO savvy, love a good style guide, believe in the power of concise and short-form storytelling can be more powerful at times than long form writing but there is still a place for that too. The focus is not only on the story but in working with a full marketing and communications team to make sure that their stories have a broad reach and deep and measurable engagement as part of a strategic project. The impact of storytelling matters more than the length.
This position focuses on telling a persuasive story that leads to action. While they know how to pitch their story to the media, more importantly they know how to work with influencers to reach government staff and officials, donors, and other external stakeholders.
As an experienced public relations strategist they help lead the creative ideation on many projects, they often have the “Big Idea,” they ensure a consistent brand voice that is driven by their deep understanding of our audiences, they bring a mastery of written storytelling – short and long, but they also understand when to recommend visual, auditory or other content formats when they are more suited to get the job done and have the impact needed.
The core purpose of this role is to ensure that there is a consist and compelling brand story and voice shared across platforms and audiences in support of the university’s and UC+M’s objectives.
Objectives:
- Copywriting and omni-channel compelling and persuasive storytelling
- Creative strategy development
- Traditional and non-traditional media management
- Project management and leadership
- Issues communications