Marketing Specialist

Job Posting: Marketing Specialist

Destination Greater Victoria is a dynamic destination marketing organization looking to add to our talented team. With a membership of over 950 businesses, we offer a fast-paced, positive and results-oriented culture. We offer a unique opportunity to contribute to the tourism industry and work collaboratively with a variety of local businesses to drive year-round sustainable growth for Greater Victoria.

Summary of Marketing Specialist role:

The Marketing Specialist is responsible for supporting with graphic design, digital updates, digital asset management, content management, and special offers. They manage marketing collateral and develop consistent, audience-appropriate marketing assets and creative concepts, layouts and finished assets for web, print and digital marketing to support in the production of engaging, quality, attention-grabbing content. Working with a passionate and creative team, they will bring a collaborative and positive spirit to the Greater Victoria tourism industry at large.

The ideal candidate for this role would have:

3-5 years' experience in a marketing production and graphic design role.
A degree or diploma in marketing, graphic design, or another closely related field is preferred.
Experience with copywriting and email marketing and B2C and B2B marketing.
Experience with and technical knowledge of Hootsuite, Wordpress, web design, HTML5 and Drupal.
Proven experience with and ability to develop and deepen content channels including Facebook, Twitter, Instagram, Pinterest, blog and eNewsletters
Excellent analytical skills and advanced understanding of SEO, Google Analytics, Facebook analytics, etc.
Proficient in a wide range of media formats and design software technologies, including Adobe Creative Suite (Illustrator, InDesign, and Photoshop).

If you think you will make a great addition to Destination Greater Victoria's dynamic and energetic team, please apply with a cover letter and resume. In your cover letter, please highlight how you meet the qualifications outlined in the job description. Applications will be accepted for this opportunity until 8:00 pm on Thursday, March 11th, 2021.