Marketing and Communications Coordinator

Scale Collaborative is seeking a passionate and creative innovator to build increased awareness of a number of programs and initiatives, including the launch of a Vancouver Island impact investment fund. This is a unique and exciting opportunity to utilize your marketing and communications skills in a meaningful role that supports Vancouver Island’s social impact ecosystem.

The Marketing and Communications Coordinator will be responsible for the ongoing development and implementation of region-wide marketing initiatives. The focus of the work is community wealth building, social enterprise, social procurement, and social finance. This role will support the launch of a new impact investment fund for the region.

Position: Consideration given to full time or part-time, depending on the right fit for the organization and candidate

Compensation: $25-$28/hr

Location: Victoria-based, with a mix of remote and in-office work; Vancouver Island and Coastal Communities focused

OVERALL JOB DESCRIPTION:

Administer all company social media accounts ensuring up-to-date content.
Manage, create and publish original, high quality content or create, direct, circulate and share content on a day to day basis.
Stay up-to-date with new digital technologies and social media best practices
Communicate with the followers on social networks, respond to their queries on a timely basis.
Planning and executing all digital and traditional marketing strategies to achieve goals related to specific programs and initiatives
Develop program-specific marketing materials, including but not limited to social media graphics, blog content, and media releases
Create and publish high quality and SEO driven content for social media and blog
Monitor SEO and user engagement and suggest content optimization
Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Write newsletters and upgrade email templates as needed
Collate, track and analyze data from social media and marketing campaigns in order to provide reporting and recommendations
Prepare weekly and monthly analytics reporting on KPIs and provide recommendations
Assist the Scale team with other project-related tasks and programming as required

ENGAGEMENT TOOLS:

Social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube)
Email marketing (Mailchimp, Buffer)
Scheduling and Engagement (Buffer)
Content creation (Canva)
Photography and video editing an asset
Analytical skills and understanding of SEO, Google Analytics, is preferred
Strong working knowledge of content management systems (WordPress, Squarespace)

QUALITIES:

Demonstrated communications and digital marketing experience
Excellent interpersonal, verbal, and written communication skills
Strong organizational skills with the ability to prioritize tasks and work to tight deadlines
Research & analytical skills with excellent attention to detail
Ability to work effectively both independently and as part of a team
Flexibility and adaptability to rapidly changing priorities
Knowledgeable of or interested in the intersection of community and economy and where they intersect, such as social enterprise, social procurement, and social finance

Scale is committed to building a team that brings diverse perspectives. Candidates from across Vancouver Island, and with diverse backgrounds are encouraged to apply. This is how we are building a diverse team:

We recognize non-Canadian work experience as being just as valid as Canadian work experience
We are eager to learn and integrate Indigenous perspectives into the work of building an inclusive economy
We value life experience as much as educational background
We believe in giving young people the opportunity to do impactful work that combines opportunity and responsibility
We understand that people’s lives are dynamic and that 9-5 does not work for everyone; we consider flexibility in terms of place and hours