We innovate | We have tenacity |We Empower | We get things done | We are Unique |We have fun


Who we are:

GSL Group is headquartered in Vancouver, B.C. with offices and operations also located in Victoria and Kelowna. We have a wide range of businesses including E-Commerce, Sports and Entertainment, Hospitality, Food & Beverage, and Real Estate Development and Construction (Commercial, Industrial, Residential and Sports & Entertainment Facilities).

We are currently looking for Director of Sales who will lead the day-to-day operations, coaching & development of the Sales Team, including executing and assisting in developing the annual Group Sales strategic plans for the Victoria Royals. The Victoria Royals are one of 22 major hockey league teams in the Western Hockey League (WHL) and are part of the Canadian Hockey League (CHL), the main feeder into the NHL. This role will be located out of the Save-On-Foods Memorial Centre in Victoria, British Columbia.

Have we got your attention yet? Good! Now let’s get into the details:

A Day in the Life:

  • Manage day-to-day activities of the Sales Team, including providing direction for sales efforts, goal setting, and regular training sessions.
  • Campaign planning and execution in coordination with Marketing and Ticket Ops teams
  • Work with Account Executives on developing and advancing their individual sales pipelines
  • Participate and contribute to the Ticket Sales management meetings regarding all areas of the department
  • Assist in building and maintaining the department culture
  • Oversee game night execution of Group Sales events, experiences, and activations
  • Leads the activation on a portfolio of Sponsorship accounts through project management, sales cycle support and a commitment to service excellence
  • Ensures 100% fulfillment of partnership agreements on a yearly basis
  • Develops and executes upon strategic marketing and project plans
  • Maintains and fosters relationships with Corporate Partners at all levels while providing ongoing support
  • Responsible for the development and execution of corporate and Partner events
  • Activates promotions and events, both in person and digitally
  • Responsible for developing and maintaining accurate and thorough budgets
  • Records, compiles, and distributes relevant project results, proof of performance and mid-season monitoring
  • Prepares innovative partnership proposals
  • Leads and participates in brainstorming and ideation sessions
  • Drafts and follows-up on partner contracts and agreements
  • Prepares timely and relevant partnership and program recaps
  • Maintains accurate records to validate the execution of agreements
  • Conducts research on industry competitors


  • Post-Secondary Degree or Diploma is an asset
  • Minimum 2 years of sports ticket sales experience (preferably in Group Sales)
  • Experience in leading a team of Account Executives via hands-on coaching, continual development and personalized attention
  • Strong presenter and communicator
  • Possess a strong knowledge-base of Group Sales strategy and corporate sponsorship industry
  • Basic computer skills, including Microsoft Office
  • Some Knowledge of television, digital and/or radio advertising considered an asset
  • Strong knowledge of best practices in corporate customer service
  • Strong computer capabilities with Microsoft Office (including PowerPoint, Word and Excel)
  • Significant experience in the development of presentations


The Ideal Candidate:

  • Lead by example
  • Possess strong communication skills, including listening, presenting and written skills
  • High level of poise and professionalism
  • Ability to be innovative and to provide viable business solutions
  • Excellent interpersonal skills to communicate with diverse internal and external clients
  • Passionate about a career in sales and marketing within the sports and entertainment industry
  • Ability to prioritize workload and solve problems quickly
  • Self-motivated with the ability to work in a team environment
  • The ability to work extended or unpredictable hours on weekdays, weekends and holidays as needed


Benefits, Perks & Other Cool Stuff:

  • Competitive salary
  • Employer paid dental & extended health coverage
  • Life insurance and disability coverage
  • Employee and Family Assistance Program (EFAP)


Culture is very important to us at GSL! We want someone who, along with having the above qualifications, is also passionate and driven. You have a ‘can-do’, positive attitude and enjoy collaborating and working in teams. If this sounds like you, please apply today - we can’t wait to discuss the role in more detail with you!


GSL is proud to be an equal opportunity employer. We value diversity and are dedicated to providing a work environment that is free from harassment and discrimination. All employment decisions are made based on qualifications, job requirements and business needs. GSL is passionate about being known for an inclusive culture where talented people of all backgrounds want to work.

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