Digital Marketing Specialist

Victoria, BC

Want to play a leading role in driving our digital marketing efforts forward? Want to be part of a fun, fast-paced, dynamic company with a great culture and incredible benefits & perks? Join us!


The Opportunity: Digital Marketing Specialist


The Digital Marketing Specialist supports our Marketing and Operations teams with digital marketing insights and strategies for our dynamic group of companies. The ideal candidate has both strong acumen with digital marketing solutions as well as ability to work creatively as a part of the Marketing team on digital marketing collateral. You will increase our overall understanding of our consumer and utilize insights to create and optimize our digital marketing, communications, and promotions strategies. Ultimately, the purpose of the role is to increase sales through digital marketing creativity, expertise and savvy.


Position Details: Permanent, Full-Time, Victoria BC. Hours of work will generally occur from Monday to Friday, 40 hours per week. The hours of work may vary and may be irregular and will be those hours necessary to meet the requirements of the job.


What Makes Us a Great Employer? Here are some of the benefits and perks you can look forward to by joining our Team:

•                    Locally owned and operated for over 25 years

•                    Competitive salary and total compensation package

•                    Employer paid extended health and dental plan

•                    RRSP matching, and anniversary and referral bonuses

•                    Paid volunteer days and charitable donation matching

•                    Education and tuition reimbursement, and in-house training and certifications

•                    Annual health and wellness reimbursement

•                    Product and staff discounts to all our brands

•                    Incredible opportunity for growth, advancement, and leadership development

•                    Socially responsible, fun and inclusive culture

•                    LEED Gold-certified waterfront offices with rooftop deck, secure bike storage, shower facilities, and modern kitchen stocked with snacks and refreshments


Key Responsibilities

·        Develop, execute, maintain and optimize multi-channel digital communication, advertising, and marketing strategies for our dynamic group of companies in partnership with Marketing and Operations teams

·        Undertake strategies for social media, digital advertising, web development, email marketing, promotions and web development campaigns

·        Maintain a deep understanding of consumer base and behaviours through metrics and data

·        Manage, maintain, optimize and report on our e-commerce platforms

·        Optimize and report on SEO and SEM ecosystems

·        Conduct website audits, suggest optimization recommendations, and execute landing page strategies to increase traffic and conversion rates

·        Track metrics and analyze data to measure and report out on success

·        Develop client personas to utilize with Marketing team to tell our story effectively

·        Ensure consistency in brand messaging

·        Work on other special projects related to digital marketing

·        Such other duties as are customarily performed by one holding the position of a Digital Marketing Specialist in businesses that are similar to The Truffles Group

·        Such other and unrelated duties as may be assigned from time to time by the Employer


Required Education, Skills, and Qualifications

·        Formal education and certifications in digital marketing

·        3+ years working within a digital marketing environment (multi-brand organization an asset)

·        Excellent writing skills and verbal communication skills

·        Proven marketing experience in:

o  Social media advertising and digital marketing campaigns

o  SEO and SEM optimization

o  Website analytics tools, ad serving tools and marketing software

o  Basic programming

o  E-commerce platforms eg. Shopify

o  Email marketing, newsletters, push notification, and display advertising campaigns

o  Web best practices, WordPress, landing page optimisation, user funnels and A/B testing

·        Strong attention to detail, and an ability to multitask and manage multiple projects

·        Developed skillset in distilling complicated data into accessible reports / presentations

·        An ability to work independently and efficiently; strong organizational and time management skills

·        Enthusiasm and self-motivation as a proactive and collaborative team player

·        Resourcefulness and enjoyment taking on new challenges


Disclaimer Clause

The above statements are intended to describe the general nature and level of the work being performed by the employee assigned to this position. There is no exhaustive list of all duties and responsibilities, knowledge, skills, abilities, physical job demands and working conditions associated with this position.


Who is the Truffles Group?

Locally owned and operated, The Truffles Group has been advancing Vancouver Island’s hospitality, tourism and beverage retail industries for over 25 years. During this time, we have grown from one employee to over 250, and from one brand to six! Our group of companies includes Cascadia Liquor, Flight Cannabis Co., Habitat Café, Heritage Quay Developments, Victoria Butterfly Gardens, and Truffles Catering.


Guided by our founder Don Calveley’s entrepreneurial spirit and dedication to business excellence, The Truffles Group continues to push the boundaries of innovation and service to create elevated guest and team member experiences.


We continue to grow and build our business responsibly and ethically on a foundation and commitment to our core values: Quality, Integrity, Community, Growth, and FUN!


If you share our values, are exceptionally collaborative, and have a passion for creative digital marketing solutions, we want to hear from you!



We value you! Your background, your perspective, your uniqueness, your talent.

We value all things that make you, YOU!


#diversity #equality


The Truffles Group is an equal opportunity employer. Should you require accommodation during the recruitment process, please reach out to Caley Byrne,



If this position sounds like a perfect fit for you, please send your resume and cover letter to


Successful applicants must be fully vaccinated (defined as 14 days having elapsed since receipt of a second dose of one of the COVID-19 vaccines approved for use in Canada and compliance with any other related public health order, recommendations or guidelines respecting vaccination) and show proof of vaccination as a condition of employment and prior to starting work.

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