We are searching for a passionate storyteller with an eye for strategy to join our growing Marketing Excellence team as a Staff Consultant. Our team is part of EY Design Studio, (Innovation and Experience Design), a small but mighty team within the Business Consulting service line of EY Canada. As we work towards our mission of being Canada’s premier end-to-end digital design studio, we need more hands on deck. This is an exciting time to join our team, as this position will play a valuable role in accelerating growth and crafting outstanding work in the Studio’s content strategy and marketing capability.
Why does this position matter?
You're on the bus commuting home from work. The road is filled with billboards and the bus is stocked with banner ads from your local dentist and construction site looking for new recruits. You look down at your phone and see much of the same thing – ads optimized to your ‘interests’ fighting for your attention as you scroll through photos of old high school friends getting married. Does this bleak experience sound familiar? Did this story give you heart burn?
Our content philosophy starts with the reality that attention must be earned. We believe it's earned through challenging ourselves and our clients to tell a compelling story that offers something truly valuable to the viewer. If pushing past the status quo of marketing noise is something that excites you, then we want to hear from you.
Your Key Responsibilities
In one sentence, this role will be responsible for helping our clients deliver engaging and unique messaging to their customers.
You will be accountable for storytelling, strategy-backed copywriting, and content strategy. This work will drive value for a variety of clients across a diverse range of industries. This role requires a confident innovator and a progressive thinker who can connect digital and traditional marketing tactics to all aspects of a client's business – driving opportunities.
You will support cross-functional strategies and operations with internal and external teams including brand, media, communications, and product marketing. Working with our clients to support strategy, priorities, capabilities, and deliver on ambitious goals. You will be working at the intersection of content, business, analytics, and marketing.
To qualify for the role, you must have:
- At least 1 year of experience crafting content and marketing strategies (Including any internships or Co-ops).
- Experience in drafting marketing plans, budgets, strategies, and storytelling
- Feels confident speaking up and advocating for customer needs
- Feels comfortable working with, and adapting marketing approaches to, a variety of brands, services, products and industries
- General experience working with MarTech tools is appreciated. This may include: Google Analytics, Google Data Studio, Facebook Manager, Google Ads, Google tag manager, CRM, CDP, and more
- Experience building full funnel marketing strategies using a variety of channels
- Strong attention to detail, critical thinking, and a good mixture of strategic and creative thinking
- Comfortable with collaborating, aggregating, and synthesizing information with a variety of teams both internal and external (including those outside of marketing and outside of Canada)
- Up-to-date on general industry and consumer trends
- Ability to take ownership over your work and come to the table as a subject matter expert
- Certificate or higher in marketing, business, communications, journalism, or related field appreciated
What We Look For
As an aspiring marketing professional, you have outstanding written and verbal communication skills. You are comfortable working with your teammates across the organization as well as our clients, media representatives, and contractors. You thrive in a fast-paced environment and don't crack under pressure. You are ambitious and want to work at a sustainable pace towards high-impact and high-quality results on projects you have owned or co-owned from start to finish.
We’re interested in passionate individuals with a strong vision and a desire to stay on top of trends in the technology space. If you are energized to contribute impactful content marketing work with a highly productive team and support our mission of creating a better working world - this role is for you.