Brand Marketing Officer

Language: English, essential. French is an asset 

Salary range: $71,800 – $81,600

Invest in Canada is committed to building a skilled and diverse workforce that reflects the population that we serve. The selection area for this position is restricted to members of Indigenous communities and Black or other racialized communities.

Steer Canada’s Future 

As Canada’s investment attraction and promotion agency, Invest in Canada leads with one goal: to find the best to invest. We rally the country’s economic forces to bring committed and engaged global businesses and their investments to our country. This pursuit requires us to brand and market Canada on the national and global stage to increase awareness of what our country has to offer and why we’re the go-to destination for investment. In bringing your skills and expertise to Invest in Canada, you will be a part of building a prosperous, sustainable economy for our country, our communities, and the world. 

Guided by these principles, we believe our people are the key to advancing our mission of establishing Canada as the leading destination for global investment. Driving the development of Canada’s collective economic and social wealth involves a high-level of innovation, forward-thinking and accountability. You will be joining a team that is encouraged and challenged by building a greater Canada. Being a key member of a dynamic and action-oriented team, you will take ownership over your work, collaborate with the greater team and become a reliable expert within the organization. 

Invest in Canada is looking for a Brand Marketing Officer to support the development and implementation of Invest in Canada’s global advertising campaigns. Reporting to the Director, Brand, this role will be responsible for supporting the creative development, media planning and performance measurement of the advertising campaign, as well as liaising with the Agency of Records and other marketing agencies. 

Duties and Responsibilities: 

Primary responsibilities for this role may include but are not limited to the following:  

• Supports the creative development and execution of the annual advertising campaign to advance Brand Marketing Officer objectives.
• Supports the development and implementation of global media campaigns and country-specific media plans (focus on digital media, including, but not limited to digital direct, programmatic and social) with Agency of Record.
• Conducts research and analysis to measure the effectiveness pre- and post-campaign in order to recommend and present actionable insights to senior management.
• Liaises with the Manager of Digital and web development agencies to assist with the development and updating of the campaign landing pages content and user experience design. 
•  Supports the overall campaign performance measurement including ongoing media performance analysis and data driven optimization recommendations, 
• Synthesizing learnings and developing insights from campaign results, analysis of website traffic and campaign landing page performance
• Manages key working relationships with internal and external stakeholders, including the the creative and media Agency of Record and other marketing agencies and partners.

Requirements: 

• Post secondary education in the field of Business, Commerce, Marketing, or a related field, or equivalent knowledge gained through work experience.  
• 3-5 years of integrated advertising campaign development, implementation and performance management experience preferably on the international stage. Experience with various digital media tactics and channels an asset.
• 1+ years of experience working with and/or managing partner agencies or equivalent experience working for a global media agency
• Prior experience evaluating marketing campaign strategies, creative, and media plans.
• Experience monitoring campaign delivery reports and analyzing performance.
• Prior experience with Google Analytics an asset.
• Excellent internal & external communication skills (written and oral).  
• Strong organizational, and project management skills. 
• Strong analytical skills and the ability to develop insights from data.
• Excellent creativity and innovative skills in all aspects of design and projects. 
• Detail oriented. 
• Strong client service focus
• Excellent problem solving skills and ability to creatively solve problems and adapt to changing priorities and demands.
• Ability to travel to Ottawa, ON twice per year for All-Staff meetings. 

Invest in Canada Offers: 

• The opportunity to build a more prosperous, sustainable economy for Canadians and the world
• A collaborative working environment
• Continuous learning and professional development opportunities
• Flexible work hours and extensive leave policies
• A competitive salary